Meetings and Associations

The meetings and associations industry is undergoing dramatic shifts and declining memberships.  I draw on my own research to show how meetings and associations can adapt to a changing era, rebuild trust and relevance with members and thrive in an ever-changing industry.  

Workshops and Breakouts

  • Conference Refugees: Why the Hallway is More Appealing than the Ballroom

  • Participation, Activity, Conversation and Community: Using Research to Design Powerful Meetings and Memberships for Millennials


  • Trust: Harness the Power of Authentic Relationships to Increase Trust and Client Engagement

  • Meetings for Millennials: Make Your Meetings and Associations Participatory and Interactive from the Ground Up